Newspaper digital audience has skyrocketed in recent months, across every digital platform – especially among Millennials. As illustrated by this pair of infographics, just released by the Newspaper Association of America, recent comScore studies show that mobile readers now account for 40% of the total digital audience.
What is more, news content is regularly consumed by every age group. In fact, 92% of women and 85% of men ages 25-34 regularly read newspaper content, providing advertisers another way to reach a loyal and engaged audience of Millennials. According to the infographics, newspapers are entering a new era filled with opportunity. Moreover, newspaper media is reaching more Americans than ever before. Additionally, newspapers are developing a loyal and engaged audience among Millennials… a top target for advertisers.
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