Are you looking to start drawing up your email marketing strategy for 2016? The following infographic is dedicated to the virtues of segmented emails. So, it will be helpful for you to understand some of the email marketing rules for 2016.

Nowadays segmented emails are taking over. They are tailored to specific customer characteristics, behaviours or stages in the customer lifecycle. Therefore, as shown in the infographic, segmented emails are better received, and results are better.

Check out the infographic below to see the difference segmented emails can make to your email marketing performance in 2016.


Source: http://www.mailigen.com/blog/infographic-segmented-emails-is-what-the-future-holds/

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