Social proof is the positive influence created when someone finds out that others are doing something. Social proof influences perception – the hottest gadget, the hottest club, etc. Restaurants increased their sales between 13% and 20% of speciffic items by calling them “the most popular”.
About 70% of consumers say they trust opinions posted online. Another pros are the increased traffic and increased conversions. This infographic provides amazing examples of the importance of social proof. Social proof isn’t just an abstract psychological concept for big marketers – it is one of only a handful of online marketing methods that works for almost any kind of business.
When we see a velvet rope and crowded line outside of a club, we assume it is a great place. Another example, towel reuse increased by 33% when information cards in hotel rooms read „75% of customers who stayed in this room reuse their towels.”
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