Revenue operations condense all aspects of the customer’s purchase journey — aka the bow-tie funnel — into an interconnected web of marketing and sales touch points.
Siloed CRMs or data aggregation systems that fail to connect marketing activities with the conversion and retention process are becoming increasingly defunct.
The old world of Sales, Services, and Marketing living as siloed entities is no more. But this doesn’t mean that getting to this sweet spot of revenue operations alignment is easy. In fact, it can be one of the hardest things a company endeavors to do.
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