Data analytics has been shown to strengthen customer experiences both client-facing and in B2B industries. According to research by Econsultancy and Adobe, 65% of respondents said that data analysis was very important to improving customer experiences for client facing marketers and 41% of B2B professionals said the same thing.

The infographic below presents the benefits of data as a service in business. Factors of great future CX is improving data analysis capabilities to better understand CX requirements. What is more, optimizing creative workflows to facilitate the rapid creation & development of content across platforms. Also, experimentation with channel-specific creative formats.



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