For novice marketers, personalization when it comes to email marketing is just about addressing the person in the email’s salutation.
Today, personalization can go beyond changing the name. It is now about offering unique products or services and experiences and creating different messages for various audience segments who are most likely to take action. Because of this, email marketing has become one of the most effective and efficient marketing technique.
By relying on data for personalization, you can ensure that you are providing real value to your current or potential customers.
If you are looking to build a case to employ email marketing as one of your company’s pillar marketing programs, check out this infographic created by ActiveTrail.
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