If you’re starting a business, it’s likely that you’ve spent hours (maybe weeks) thinking and designing a logo that best represents your brand. If you’ve already been through that process, then you know how important it is to get it right. Logo design is one of the most consequential steps in a company’s history.
A logo is an efficient, effective and powerful summary of a brand, its values and the proposed benefits to consumers. It should be a concise, symbolic depiction of what you want people to first recognize when they think about your product.
Imagination, speed, social networking, reliability, security…these are key pillars that can be conveyed in the right logo.
Here are 5 logotypes and a few of the finest examples from brands that got it right.
Source: https://www.dotyeti.com/blog/infographic-5-logotypes-that-work/
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