Recently, Amazon launched its unstoppable tide of automation, its dream project, Amazon Go in Seattle, and the people went crazy. It was written on the cards. With a cashless, cashier-less, register-less shopping experience where you just get into the store, pick what you like and move out just like that, people are bound to go crazy.
Over the years, shoppers’ perception of a shopping experience has changed drastically. With the advancements in technology and the immense growth of online stores, these days the customers have more power than ever.
As an online business owner, it is very important to understand what your customers want , why do they need it and what influence them to buy it from you. Let us discuss about some of these influencing factors that can make or break your online store.
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