Financial servicing company Target Group polled 1,000 UK millennials (people aged roughly between 18 and 35) and asked them about their borrowing habits, i.e. what they look for when they take out a personal or unsecured loan.

This infographic examines what this young, tech-savvy demographic uses when researching and choosing financial products, e.g. the type of websites and platforms they use and how reliant they are on technology during the process.

Examples of important factors for choosing a service include whether the company they’re choosing is secure and stable financially, the ease and speed of the loan process, and how quickly the funds become available after the loan has been accepted.



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