For holiday shoppers and anyone looking for a great sale, Black Friday is a big deal. Most Americans (61.7% of them) have shopped online or in person during the holiday weekend.

And while it’s a significant event for shoppers who are seeking the sales, it’s even more significant for the retail industry. 30% of the year’s retail sales happen between Black Friday and Christmas. For specialty retailers, such as jewelers, this can be as high as 40%.

For a day that’s important to so many people and businesses, we’re asking that it be made into a national holiday.



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