Facebook is best known for its quality referral traffic for retailers. This friend traffic that is sent from Facebook to e-commerce websites, has a good chance of being converted into buyers. Social Likes, shares also provide major SEO benefits for retailers. Drive Traffic to Ecommerce website using Facebook thanks to this infographic showing strategies for profitable social commerce with Facebook.
Recently Facebook is being accused of failing retailers. Due to its declining organic reach, it has become harder for retailers to gain marketing profits out of it. An increasing rate of Fake Likes has further made Facebook, a minefield for retailers.
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