The total number of worldwide internet users stands at 3.5 billion from which 40% have bought something online. This means there are more than approximately 1.4 billion customers worldwide who can be tapped by the e-commerce players in the market. There is no indication of any downtrend in these figures anytime soon. Last year, total retail e-commerce sales globally amounted to $22.049 trillion. It has been predicted that in the year 2020, sales will top $27 trillion.

All the trends in e-commerce marketing evolve out of the shopping habits of people, the products in demand and the ways in which new technology has been embraced by the consumers. It is very important to follow these trends as they define how you should conceptualize your brand and sustain in the market. The year 2017 is going to be all about engaging online shoppers with your brand via mobile and establish long-lasting relationships with them.

E-commerce marketers everywhere are trying their best to get ahead of each other by doing all they can to get their e-commerce store development right and then using all forms of marketing channels and techniques possible. They are using all the customer’s data they can get hold of, using the latest technology in interpreting data and tempering their conclusions from the data with the help of consumer behavior and e-commerce conversion optimization principles to come up with a concrete strategy to market their online stores and attract more customer.

This infographic takes a brief look at all the popular e-commerce marketing trends that we are sure to encounter in 2017 and which gives us an idea of what the future has in store for us.



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