The 6 steps to writing a powerful Value Proposition

Defining a compelling and effective brand differentiator makes even the savviest marketing directors swoon. Amidst endless meetings and to-do lists, who has time to step back and answer the most important question of all – Why should customers buy from you? That’s called a Value Proposition or VP.

While it sounds complicated, your VP is a clear statement about uniqueness, value and relevancy. Here are six steps that will help you create a powerful VP that will attract and convert more people into customers.

The following infographic exposes 6 steps to writing a powerful Value Proposition.

Source: https://www.golevo.com/blog/stand-out-from-your-competition-value-propositions-that-make-people-want-to-buy-your-products-and-services/