Defining a compelling and effective brand differentiator makes even the savviest marketing directors swoon. Amidst endless meetings and to-do lists, who has time to step back and answer the most important question of all – Why should customers buy from you? That’s called a Value Proposition or VP.

While it sounds complicated, your VP is a clear statement about uniqueness, value and relevancy. Here are six steps that will help you create a powerful VP that will attract and convert more people into customers.

The following infographic exposes 6 steps to writing a powerful Value Proposition.



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