While some lottery players pick their numbers at random, most of us can’t help but choose those numbers that are significant to us – they might be birthdays, anniversaries, or the address of your first home for example.

For those of us that like to have reasons for picking our numbers, this infographic provides a fascinating look at the meanings behind brand numbers. From the real reason a Cadbury’s Flake was known as a 99 (it never cost 99p!) to the serendipity behind the iconic Porsche 911, the numbers that brands use are rarely pulled randomly!



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