This captivating infographic from InboxArmy is a great resource to all those still waiting and thinking of sending a welcome email. It highlights the importance of each welcome email and how these tiny, yet interesting emails can build your brand identity, for a new subscriber. The infographic also comes with a free downloadable collection of some of best inspiring welcome emails compiled in an ebook.

Everyone loves to be welcomed, right? And that includes your email marketing program. Welcome Emails play a significant role. A welcome email is your first step in the ring for a great impression as it illuminates your brand.

Though ultimately forgotten by many marketers, welcome emails have on average 4 times the open rate and 5 times the click-through rate of a standard email marketing campaign – making them more effective than any other transactional email.



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