A survey where studied the US market to date over this emerging trend. The survey was focused on Gen Z and Millennial shoppers, and understanding their preferences when it comes to social media, shopping, and their overall consumer behavior.
What 350 American Gen-Z and Millennials think about buying through social media. A solid 41% buy mostly Apparel and 23% beauty products thanks to social media brands’ posts and/or influencers content.
Source: https://theinfluencermarketingfactory.com
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