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A growing number of consumers in South East Asia are searching for coupons and voucher codes online to save money on a wide variety of purchases, from flight and hotel bookings to deals on local restaurants. The trend follows similar trajectories found in the US and much of Europe, where billions are spent each year from a broad spectrum of store or brand led promotions. The infographic below shows how consumer-buying patterns are changing and where people are looking to save online.
According to the infographic, home and garden coupons are the most searched opposed to technology and travel coupons. Not surprisingly, female buyers use coupons more frequently than men. As for the age groups, in South East Asia the coupons are most popular among the 25-35-year-olds. As far as user devices are concerned, the majority of searches are made using a desktop compared to those using their mobile devices.
Source: http://www.collectoffers.com/
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Quite an analysis this has been with information to precise to the trends that are prevailing in Singapore at the beginning of 2016. Coupons have become one of the most important tools these days for the marketing and it is essential to understand the market trends. Research Team at CollectOffers has done a splendid job. keep coming with such a sharp analytics of the future market trends in Singapore and SEA.