2022 will be the year of QR codes. 2021 saw the resurgence of QR codes as a contactless solution that bridges the gap between physical and digital experiences. Besides being a mobile-first technology that minimizes contact and aligns with safety measures, QR Codes have picked up relevance as a unique marketing tool.
They were used in many innovative and creative ways, and they were everywhere, from product packaging to business cards to billboards, from restaurants to gyms to museums. Everyone used them in their ways to boost their businesses in the post-pandemic era.
Brands are using QR Codes in a myriad of ways, from sharing valuable information, discounts, and music to delivering a compelling Augmented Reality experience. Both businesses and consumers are now more aware of this technology’s potential and functionality and are convinced that QR Codes aren’t going anywhere. With such positive growth, QR codes have become an integral part of many businesses and will continue to be an impactful tool for marketing in the future.
Source: https://blog.beaconstac.com/2019/02/qr-code-usage/
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