Influencer marketing has grown into a well-established industry with all sorts of social media influencers offering content to their fans.

At the same time, both marketers and followers are becoming more and more demanding when it comes to influencer campaigns. It’s not enough to simply put your brand name in front of a YouTuber’s audience anymore. You have to make sure that the message will resonate with the viewers and will drive growth for your brand. In order to ensure the success of an influencer campaign marketers rely heavily on a range of metrics.

How to find the right influencers for your brand? How to evaluate whether an influencer is a good fit for your next influencer campaign?

These are the top questions raised by influencer marketers who strive to optimize their campaign’s ROI.

Identifying the most relevant influencers from thousands of YouTube creators is a challenging task that involves art and science. Planning a YouTube influencer campaign requires detailed research and evaluation of the influencers’ content before hiring them to promote your brand.

To help marketers make data-driven decisions Cloutboost influencer agency worked out a system of 4 groups of metrics that are crucial for campaign’s success.

Each group of metrics takes into account several KPIs to help you evaluate the selected influencers and compare them against each other.

In addition to traditional influencer marketing metrics, Cloutboost suggests its unique metrics which are Sentiment Score and Relevance Score.

Check out this infographic to learn what metrics you can track when planning your next YouTube influencer campaign.



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