It turns out there’s a powerful psychology behind free samples. By offering a small taste, businesses effectively remove the risk for potential customers, allowing them to try before they buy.
This act builds immediate trust and triggers a sense of reciprocity, making people more inclined to make a purchase.
Furthermore, free samples create positive word-of-mouth and valuable brand exposure. It’s a classic marketing strategy that not only feels generous but also consistently proves to boost sales by converting curious onlookers into loyal, paying customers.
Source: https://www.freestuffspot.ca/why-businesses-that-offer-free-samples-see-a-boost-in-sales/
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