Packaging plays an essential role in a brand’s marketing, sales and brand awareness. Packaging is no longer confined to keeping the product protected and facilitating the transportation of goods. It has a broader purpose in today’s dynamic marketing environment. 7 in 10 shoppers state that packaging influences purchase decisions.
Let’s be honest. We all have been in a dilemma when faced with a wide array of in-store or online products. Unless we don’t have prior research, we don’t have much information at hand to go ahead.
Here, choosing a product with eye-catching packaging will be our priority. Likewise, packaging will drastically affect customers’ other buying behaviour and business sales, as these statistics reveal.
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