This infographic sheds light on the award winning customer loyalty program and highlights the differences between the old and new Starbucks rewards program.

One of the most successful implementations of loyalty and customer retention strategy. The Rewards program has been instrumental in propelling Starbucks to $19.6 billion revenue.

Compared to the old Starbucks rewards program, the new one is more complex and includes more options and features including free-in-store refills, free birthday reward and more.

Caffeine addicts love Starbucks rewards program. Check out this infographic for more information regarding the Starbucks rewards program change.



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