Everyone knows that mobile apps are an important part of today’s marketing strategies – but what about push notifications? Did you know that apps in the ‘Classifieds’ category generate a much higher opt-in rate on iOS than those related to Retail? In this unique infographic, Accengage explores the opt-in and reaction rates to push notification campaigns by industry on iOS and Android.

The study draws useful conclusions about the efficiency of push notification campaigns according to sector (E-Commerce, Banking, Retail…) as well as OS, and finishes with 8 useful tips for improving campaign results. The study was based on robust data from Accengage’s client performance metrics: 5 billion push notifications sent to 150 million app users were analyzed to create the infographic. Interested in learning more about Mobile CRM?



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