By shopping online, consumers sacrifice the try-before-you-buy experience they get at a brick and mortar store. It involves risk for them, so they like to feel confident in their purchases with a returns policy that will make the process easy.
Retailers don’t like this aspect of ecommerce and try to minimize returns, but oftentimes their policies come back to bite them. The statistics tell the story: Customers prefer easy returns, and it keeps them coming back to brands that have hassle free policies like Amazon and Zappos. This means you can spin returns in a positive light and use them to your advantage.
This infographic teaches retailers how to minimize the dreaded return and use the inevitable to drive more sales in the long run.
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