The infographic titled “From Scroll to Sold: How Social Media Really Influences Buying Decisions” visually illustrates the significant impact of social media on consumer behavior. It highlights key statistics showing how online engagement drives purchases: 71% of consumers are influenced by social media referrals, and 77% are more likely to buy from brands they follow.
It also reveals that 80% of consumers trust user-generated content, underscoring the power of peer reviews and shared experiences. Additionally, 68% say social media enables direct interaction with brands, enhancing trust and loyalty. Using clear icons and bold figures, the infographic effectively conveys how platforms like Instagram, Facebook, and TikTok shape modern buying decisions.
Positioned at the bottom, the sources—Sprout Social, Digital Marketing Institute, GlobalWebIndex, and Matter—lend credibility to the data. This concise and visually appealing infographic makes it easy to understand how social media is no longer just for connection but a driving force behind purchases.
Source: ChatGPT
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