One of the problems a small business owner has to face is a lack of budget and shortage of time.
They have to do marketing and other tasks all by themselves without much help. This makes it very difficult for them to focus on marketing their product. At times, one must wonder if there is an easier and better way to acquire leads.
Fortunately, there is email marketing. Email marketing is still one of the best marketing channels giving you the ROI of $42 for every $1 spent.
Source: https://www.mailmodo.com/guides/email-marketing-roi-statistics/
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