DEMONETISATION IMPACT: Online shopping sees surge; Paytm wallet & CoD payments via bank cards most preferred amongst shoppers.

The term Demonetisation has become a household name since the Government pulled the old Rs 500 and Rs 1,000 notes out of circulation. This announcement by the honorable Prime Minister Narendra Modi is perhaps the most significant step taken, targeted at ferreting out black money and curbing corruption.

The effects and it’s impact is seen everywhere across industries. – India’s largest Cashback & Coupons site did a survey recently to understand the ‘Effects of Demonetization on Online Shopping’.

Over 1000 people across India participated in the survey. According to the survey, 85% of the respondents said they are in favor of the recent move and agreed that it would be instrumental in reducing black money and corruption in the Indian ecosystem.



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