Business

How to Come Up With a Good Marketing Plan

“Give me six hours to chop down the tree and I will spend the first hour sharpening the axe.” – Abraham Lincoln While it’s true that Abe often wielded his …

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360˚ Cognitive View

61% of consumers expect brands to tailor their experiences based on their preferences. This demand for personalization is where taking a 360˚ view with the help of StoryVesting is critical. …

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StoryVesting Framework Research Methodology

This data was collected from a study run to find the elements of business success that informed the structure of the StoryVesting business framework. In the course of the study, …

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StoryVesting: The Car Buying Journey

Like any major purchase, a car buying experience is kickstarted by an external stimulus that triggers a deep-seeded emotion. That emotion, or pathos, is strong enough to send chills up …

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Business Transformation

Transformation guided by data extrapolated and interpreted through a framework and then run through predictive analysis is the cornerstone of progress within any business. This kind of healthy transformation isn’t …

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Sample Aviation Marketing Campaign – Trade Show Campaign Timeline

Disingenuous campaigns or marketing strategies can ruin your credibility and your relationships with regular customers. There is probably a natural cycle to repeat purchases – one of our clients knows …

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How Quality Data Helps in B2B Sales Cycle

It’s important for marketers to know where to optimally place the lead to educate, nurture, and convert to different level leads. But, compared to B2C campaigns, it takes more time …

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How 5 Famous Entrepreneurs Overcame Failure

We may know them as some of the most successful people of our time, but the likes of Walt Disney, Colonel Sanders and Vera Wang are not immune to failure …

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8 Ways Event Technology Could Shape the Future of Events

This infographic compiles some of the most exciting technologies and how they could shape the future of event technology. Countless event companies across the globe, have been utilising several of …

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Growth Hacking Is Done With These 93 Strategies

If you want to grow your business quickly, go through this list and find new strategies to try and connect, sell and improve your business. This infographic showcases 92 Ways …

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