Business

Grammarly Case Study – A Successful Self Funded Online Business

Grammarly recently acquired funding for the first time in their 10 year existence. This raised an important question, how did they become so successful with around 7 million users without …

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Bugs Eradication

Having pests and rodents in your house can cause a lot of discomfort and even illnesses for you and your loved ones. Here are ten tips to help keep pests …

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How to Come Up With a Good Marketing Plan

“Give me six hours to chop down the tree and I will spend the first hour sharpening the axe.” – Abraham Lincoln While it’s true that Abe often wielded his …

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360˚ Cognitive View

61% of consumers expect brands to tailor their experiences based on their preferences. This demand for personalization is where taking a 360˚ view with the help of StoryVesting is critical. …

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StoryVesting Framework Research Methodology

This data was collected from a study run to find the elements of business success that informed the structure of the StoryVesting business framework. In the course of the study, …

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StoryVesting: The Car Buying Journey

Like any major purchase, a car buying experience is kickstarted by an external stimulus that triggers a deep-seeded emotion. That emotion, or pathos, is strong enough to send chills up …

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Business Transformation

Transformation guided by data extrapolated and interpreted through a framework and then run through predictive analysis is the cornerstone of progress within any business. This kind of healthy transformation isn’t …

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Sample Aviation Marketing Campaign – Trade Show Campaign Timeline

Disingenuous campaigns or marketing strategies can ruin your credibility and your relationships with regular customers. There is probably a natural cycle to repeat purchases – one of our clients knows …

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How Quality Data Helps in B2B Sales Cycle

It’s important for marketers to know where to optimally place the lead to educate, nurture, and convert to different level leads. But, compared to B2C campaigns, it takes more time …

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How 5 Famous Entrepreneurs Overcame Failure

We may know them as some of the most successful people of our time, but the likes of Walt Disney, Colonel Sanders and Vera Wang are not immune to failure …

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