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Just one day before the start of Black Friday 2015 retailers and marketers have geared up for the biggest shopping events every year – Black Friday and Cyber Monday. What is more, the main shopping target group is the millennials. So, this infographic shows what millennials plan to spend their money.

According to this Black Friday infographic, only less than 10% of the millennials do not plan on shopping. Moreover, about 40% the respondents claim that they will split the shopping equal on Black Friday and Cyber Monday. Additionally, the majority of millennials plan holiday shopping. But what millennials will shop?

As stated in this infographic, during Black Friday clothing and cosmetics will be the most purchased products opposed to book and sports equipment. Read how millennials plan to shop on Black Friday and Cyber Monday in the infographic below.

millennials-black-friday-2015-infographic

Source: http://www.adweek.com/news/advertising-branding/infographic-millennials-surprising-game-plan-black-friday-shopping-168106

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