This infographic explains the Decoy Effect in a way that’s easy to understand and apply in daily life. It shows how businesses add a less appealing option to steer you toward the choice they want you to make.
You’ll see familiar examples from shopping, travel, job offers, and even healthcare plans. It also explains why this tactic works, touching on decision stress, loss aversion, and the need to justify our choices. Most importantly, it gives you clear steps to protect yourself.
You’ll learn how to notice “three-option” setups, set clear priorities before deciding, and question whether you might regret a choice later. By following these tips, you can shop, invest, and plan with clarity and confidence.
Source: https://www.businesscoachsydney.com/the-decoy-effect-what-it-is-and-how-to-avoid-falling-for-it/
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