Are you the sporting type? With a third of the British public completely obsessed with the Olympics 2016 and a further 42% stating, they are engaged with the upcoming events it is really going to pay to have your content marketing strategy in the spirit of Rio 2016! A record number of countries are participating in a record number of sports with over 10,500 athletes participating As content marketers, we all want to break some records of our own.

The following Olympic infographic to help you bring home gold. What is more, the infographic shows interesting facts and stats regarding content marketing and social media. For instance, the long distance plan – patience, dedication and stamina needed to win the race. Nevertheless, TV still remains very effective as a tool for mass-reach but for how much longer, as a medium, it should embrace new values that offer a more interactive hybrid advertising model.

In the spirit of Olympic content marketing, one of the most powerful online marketing tools is video. It is reported that video on a landing page can increase conversions by 80%. Furthermore, social media platforms such as Snapchat and Instagram rely on visual content and better understanding by the users.



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