The study of Tool Advisor is based on prices of 228 softwares (from 14 categories) between January 2022 and January 2023.
We analyse prices of software to fin out which ones had increased their prices the most.
Tool Advisor compared prices based on several criteria :
– Software category (marketing automation software, emailing software, social media management software, expense management software and more than 14 categories).
– Country where the software is based (France, US, Israel, England, Germany, Canada).
– Funds raised.
– Type of subscription : Cheapest or “most popular subscription”
Tool Advisor also looked at the strategy of the increase : an increase only for the new customers or for all customers.
2 key figures :
– 36.84% of SaaS increased their prices.
– The average increase is 6.14%.
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