This infographic shows 12 stats every HR professional needs to know about employer branding. Read the stats breakdown for more information.

Employer engagement stats
55% of employees think they will definitely leave!
87% of engaged employees trust their managers
Salary raises increase performance by 30%

Employee Value Proposition (EVP)
87% of employees value learning and personal development the most
49% of companies with high EVP balance teamwork and benefits
70% of brand experience is determined by “people experience”

Social media
76% of Companies Choose Social Media to Communicate Employer Brand
79% of job seekers are likely to use social media in their job search
20% of tech candidates are rejected due to their social media profile!

Career Site
76% of Job Seekers Prefer to Apply Through Career Site
Average retention after one year – 33% from career sites compared to
22% from job boards
64% of companies use career site as a preferred channel for promoting their employer brand


Source: https://adopto.eu/magazine/article/18/employer-branding-statistics-infographic

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