The Marriott Bonvoy 2026 Ticket to Travel infographic reveals key travel trends shaping the future of tourism in 2026. Based on research conducted among 2,045 adults in South Africa (July 2025), this data-driven infographic highlights evolving traveler behavior, rising demand for experiential travel, AI-powered trip planning, and luxury “lux-scaping” getaways.

According to the infographic, 69% of consumers plan to go on more or the same number of holidays in 2026 compared to 2025, with travelers averaging six trips per year across domestic, short-haul, and long-haul destinations. Additionally, 45% of travelers are interested in visiting multiple countries within a single holiday, signaling a strong demand for multi-destination travel experiences.

A major trend highlighted is “Passion Pursuits” travel, where travelers plan trips around hobbies and personal interests. The infographic reports that 73% of travelers have taken a trip to follow a passion, rising to 84% among Gen Z. Popular passion-driven trips include attending music events (58%), sports travel (56%), and adventure experiences like safaris or trekking (39%).

The infographic also explores the Rise of AI in travel planning, showing that 49% of travelers have used artificial intelligence to research or plan a holiday, while 59% would feel comfortable using AI to book accommodation in the future. This reflects the growing influence of AI travel tools and digital booking platforms in the tourism industry.

Another emerging trend is “Lux-scaping”, where travelers add a luxury hotel or spa experience at the start or end of their holiday. The infographic reveals that 64% of travelers have booked a luxury stay for relaxation, increasing to 74% among Gen Z travelers seeking to unwind and recharge.

Key travel trends covered in this infographic include:

  • 2026 global travel outlook

  • Multi-destination holiday planning

  • Passion-driven and experiential travel

  • AI in travel research and booking

  • Luxury travel and spa stays

  • Gen Z travel preferences

Perfect for travel blogs, tourism websites, hospitality industry reports, and travel marketing insights, this visually engaging infographic provides valuable data on emerging travel behaviors and consumer trends for 2026.

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Source: https://marriott.pressarea.com/en/imagelibrary/details/203694

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