Here’s a breakdown of some astonishing cold email statistics that will help you understand the current landscape of cold emails so you can build campaigns that perform 2x better than what you do right now.
You can set realistic targets by using the industry average open rate.
Mailchimp have researched open rates for email marketing campaigns and found that the variation can range from 15.22% to 28.46%. This data can be depending on industry.
Open rates skyrocket with catchy subject lines Spam email is still a problem, with up to 64% of people reporting email as spam because of long subject lines. It’s also worth noting that more than a third of people will open an email if the subject is intriguing enough. If you’re going to send out emails, it might be worth trying to make your subject line short – we’re always working hard to keep our customers happy.
Source: https://www.smartwriter.ai/
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very nice blog post and very helpful.