Every organization wants their intranet content to be novel, engaging, and aligned with its goals.
But how?
We have broken down the essential steps into bite-sized chunks, making planning, scheduling, and executing a well-orchestrated content strategy easy.
From understanding your audience to defining content themes, setting deadlines, and measuring success, our infographic is your ultimate guide to streamlining the content creation process.
Creating a strong content calendar is essential for maintaining an engaging and organized intranet. Start by identifying your audience and their needs — this ensures your content stays relevant and valuable.
Next, define clear goals, whether it’s boosting employee engagement, sharing updates, or promoting internal initiatives. Plan a content mix that balances news, events, training resources, and recognition posts.
Choose a realistic publishing frequency and assign ownership to team members for accountability. Utilize collaboration tools to manage the calendar and streamline updates. Regularly review analytics to understand which content performs best and adjust your strategy accordingly. Don’t forget to leave room for flexibility to accommodate urgent announcements or last-minute changes.
Finally, schedule regular check-ins with your content team to keep the calendar dynamic and responsive. A well-structured content calendar keeps your intranet vibrant, informative, and a central hub for employees.
Source: https://www.peopleone.io/resources/
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