Any business owner worth her salt knows that before she can create an effective marketing plan, she first needs to identify who her target market is. And a lot of businesses don’t realize how important that step is to the success of their overall strategy.

If you’re marketing to Gen Zs who have very short attention spans, then posting text-heavy articles to promote your brand isn’t a very productive use of your resources. Instead, you should double down on visual and interactive content like Instagram Stories to attract the right market to your product.

Knowing which generation your target market belongs to can help you make better decisions for your marketing strategy. Check out the infographic below to learn the social media habits of baby boomers, Gen X-ers, millennials, and Gen Zs.



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