Visits are not the end-all-be-all for blogs. Since they look good on paper, it should also serve as a strong foundation for your blog, especially in its beginnings. However, through time, you should also look at other metrics to expand the purpose of your blog—from a simple collection of reliable and valuable information to a lead-generating and revenue increasing part of your website.
First, you can look at visitors. However, you should not look at visitors in its totality but per blog post. In this manner, you get to see which blog posts perform better than the others, at least in terms of visits. Second, track the number of leads generated. Again, some blogs might lag on visits but are highly effective for lead generation.
Third, gauge your subscribers. This is one solid way to measure the solid readership of your blog. Surely, it doesn’t take just one blog to understand about a product or service. Through subscriptions, you can provide more content to an active reader.
Fourth, prioritize inbound links. Since you’re publishing informative content, the blog link gets shared around the Internet by other websites, and this improves page rank in the search results.
Lastly, observe your social media shares. You can use the numbers provided by your social media channels to identify the difference between social media engagement and your site’s visits. From here, you can see which topics click right away on social media which could lead to more site traffic as well.
In this infographic from Spiralytics, you’ll know the factors you should look into, consider, and work on to have a high-converting blog page.
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