Multichannel retailing is the use of variety of channels in a customer’s shopping experience including research before a purchase. Such channels include retail stores, online stores, mobile store and so on. With the increasing use of the internet webrooming is becoming more attractive for customers. Webrooming is going online to research a product and then purchasing it at a physical store. 58% of the customers prefer to browse and research products online.
According to another research depicted in the infographic, only 6% of the customers in USA have never used internet for offline purchases while in UK only 4% have never used the internet for offline purchases. Among the showcased benefits of multi-channel retailing in this infographic are unified view of customer across multiple channels, increased choice for customers in the way they can interact and increased efficiency in exploiting customer data to identify customer needs. For more interesting facts and statistical data read the full business infographic below.
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