It’s important for marketers to know about the Major Data Cleansing Hazards to optimize the benefits that can be availed by the process of Data cleansing. Clean data is your best form of defense in the arena of B2B marketing.
This infographic shows the Major Data Cleansing Hazards that should be avoided by marketers.
The core principles of data management & data cleansing include making data accurate, avoiding duplication & being consistent at all times. The quality of data can be enormously refined if the above protocols are followed during the execution of a data cleansing job.
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