A successful business is marked by its healthy performance record in the industry. The growth of the company should be steadily rising.
Email marketing and social media marketing plays a vital role in the business growth. The infographic presents a visual comparison between email marketing and social media marketing in 2017.
On an average, a reader spends 8 seconds looking email. In comparison, average interactions per post is 70% as per 1000 followers. It is believed that the most interactive social media is Instagram.
According to the infographic, email marketing provides 21% return on investment as compared to only 15% ROI in terms of social media marketing.
The infographic also examines the email marketing and social media marketing success in fields of nonprofits, associations and government sectors.
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