Content marketing is a latest marketing strategy to stay connected with their consumers. We use the content marketing for boosting the brand awareness. This infographic shows what is in store for brands. It covers the current content marketing strategies and the future ones.
These days the popular content marketing strategy includes infographics, powerpoint presentations, blogs, live presentations, webinars, e-books, guest blogs, videos, social media posts, etc. According to the infographic, the majority of B2B marketers are using content marketing. In the meantime, 82% of businesses plan to increase spending on content marketing in the coming year.
Turning to the future of content marketing, infographics will cross platforms in ever-increasing numbers throughout 2014. What is more, it is believed that Social media will continue to dominate content marketing strategies in 2014.
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