A recent research conducted by Content Marketing Institute and Marketing Profs, sponsored by Brightcove revealed that 88% of respondents use content marketing to drive their campaigns profitable and improve customer engagement.
The infographic shows the percentage of content marketing tactics organizations use. Next, the infographic also vizualizes the percentage of total marketing budget spent on B2B content marketing.
According to the infographic, the top 5 priorities for B2B content creators are creating ore engaging content, become better story tellers, better understanding of audience, creating visual content and finding more ways to repurpose content.
Find the top content marketing challgenes such as understanding technology that are needed. What is more, developing variety of content and measuring the content effectiveness.
Embed This Image On Your Site (copy code below):