The story of the garment can be traced all the way back to the 12th century but in order to make it comprehensible, we decided to start in the 20th century.
It all started in the 30’s when brothers Abraham and William Feinbloom started their own sportswear brand called Champion Knitting Mills Inc which would later become Champion. Rather than make people sweat during workouts, the first hoodies were designed to keep (American) football players warm while they were on the bench. These pieces were big and not very elegant because they were designed to be worn on top of the protective gear. Today, the hoodie is as polemic as ever.
On one hand, we still have individuals who are persecuted for wearing it. While on the other, the street-wear movement, which glorifies brands like Vetements that sells hoodies for £800, is on the rise.
Embed This Image On Your Site (copy code below):