At present, social media marketing is not just confined to posting and sharing content out there. There are a variety of tools which helps users to retrieve information of their choice from the internet and assist them in creating effective online marketing strategies and campaigns.
The key in utilizing the most of social media platforms is listening to what your audience has to say about your business, your product/service, your competitors, and the industry in general.
Once you have the information you can conduct the analysis, and finally, reach social business intelligence.
Using all these insights, you can know your customers better and improve your marketing strategy considerably. Here are 15 best social media monitoring tools that can be used for your digital marketing campaigns in 2017.
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