In this infographic, it is discussed that by following these 10 tips your website can rank higher in the search engine. The URL should be human readable, it should be clean from IDs, numbers, and tags, use canonical when the same content is accessed by different URLs.
The infographic provides instances for each piece of advice so you can understand what it is meant. You should avoid keyword stuffing and repetition and reduce the number of folders. What is more, hyphens and underscores are preferred word separators. It is recommended to limit redirection loop to one or maximum two. Keep in mind to consolidate your www and the non-www domain versions.
All of the listed ten tips for structuring URLs will help you rank higher and improve your website SERP.
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